Amazon India Great Indian Festival 2025: Biggest Discounts on Samsung S24 Ultra, iPhone 15, and More
Table of Contents
Introduction
Amazon India has kicked off its much-awaited Great Indian Festival 2025, and this year’s sale is already making headlines with massive price cuts on flagship smartphones. The e-commerce giant is rolling out early access deals exclusively for Prime members from September 22, while the sale opens to all shoppers on September 23.
The spotlight is firmly on two of the biggest names in the smartphone market—the Samsung Galaxy S24 Ultra and the Apple iPhone 15. With record-breaking discounts slashing prices by more than half in some cases, Amazon is clearly aiming to dominate festive season sales ahead of Diwali.
From bank offers and no-cost EMI options to exchange bonuses and all-category deals, the Great Indian Festival has turned into one of the most aggressive retail battles of 2025. Let’s break down the highlights.
Samsung Galaxy S24 Ultra Gets Its Biggest Price Drop Yet
The Samsung Galaxy S24 Ultra (12GB/256GB), Samsung’s current flagship device, is one of the biggest attractions of Amazon’s festive sale. Originally retailing at ₹1,29,999, the phone is now listed at around ₹80,499, with further bank and exchange offers bringing the effective price down to nearly ₹71,999.
This marks one of the steepest price cuts in the Galaxy S series history. The S24 Ultra, known for its titanium build, Snapdragon 8 Gen 3 processor, advanced S Pen support, and cutting-edge camera setup, has been a benchmark device for Android users.
The timing of this discount is strategic. With new models expected globally in early 2026, Amazon and Samsung are aligning forces to boost sales volumes and capture market share before festive demand peaks. For power users, this is arguably the best time to upgrade to Samsung’s top-tier smartphone at an unbeatable price.
iPhone 15 at Record-Low Price
The iPhone 15 (128GB) is also stealing the spotlight, with Amazon dropping its price to as low as ₹43,749–₹46,999, depending on bundled offers. Considering its original MRP of ₹79,900, this is the biggest price drop since the iPhone 15’s launch.
Apple devices rarely see such aggressive discounts in India, making this offer particularly significant. For many consumers waiting to join the Apple ecosystem, this could be the entry point. The iPhone 15 boasts the new A16 Bionic chip, Dynamic Island, and advanced camera improvements, ensuring strong performance even with the iPhone 16 already in global markets.
This move also highlights Amazon’s push to undercut rival platforms like Flipkart during the festive shopping rush. With the sub-₹45,000 pricing, Apple may also witness a spike in first-time buyers upgrading from mid-range Android phones.
Prime Members Get 24-Hour Early Access
A big draw of the Amazon Great Indian Festival has always been the advantage it gives to Amazon Prime members. This year is no different. Prime subscribers are enjoying exclusive 24-hour early access to blockbuster deals starting September 22, giving them first pick before products run out of stock.
The early access strategy not only drives more Prime memberships but also helps Amazon gauge customer demand patterns ahead of the general sale. For regular shoppers, however, the good news is that the sale opens to everyone from September 23 with most deals still live.
Early deals have already covered smartphones, laptops, appliances, and premium electronics—suggesting that this year’s sale is one of Amazon’s broadest yet.
Steep Discounts Beyond Smartphones
While flagship smartphones are grabbing headlines, the Amazon sale 2025 extends far beyond just phones. Discounts are available on laptops, smart TVs, home appliances, audio gear, and even premium fashion and lifestyle products.
Customers can stack up offers, combining bank discounts, no-cost EMIs, and exchange bonuses to bring effective prices down further. For budget-conscious buyers, this creates one of the most value-packed shopping opportunities of the year.
With festive season spending traditionally high in India, Amazon is positioning itself as the go-to destination for electronics and lifestyle upgrades, directly challenging Flipkart’s Big Billion Days.
The Bigger Picture: Amazon vs Flipkart in 2025
The Great Indian Festival isn’t just a sale—it’s Amazon India’s marquee event designed to dominate festive shopping. In 2025, the discounts have become even steeper, signaling fierce competition with Flipkart’s Big Billion Days.
E-commerce players are using deep discounts on flagship phones like the Samsung S24 Ultra and iPhone 15 as customer magnets, betting that these high-profile deals will drive cross-category sales. For shoppers, this means more aggressive pricing, better bundled offers, and a wider selection than ever before.
The stakes are high: as India’s e-commerce market matures, festive sales are becoming the battleground where customer loyalty is won or lost.
Conclusion
The Amazon Great Indian Festival 2025 has set a new benchmark for online festive sales in India. With record-breaking discounts on the Samsung Galaxy S24 Ultra and iPhone 15, Prime members enjoying early access, and sweeping offers across categories, Amazon is signaling its intent to lead India’s e-commerce race.
For shoppers, the message is clear—this year’s Amazon sale offers a rare chance to grab premium gadgets and lifestyle products at once-in-a-year prices. As competition heats up between Amazon and Flipkart, Indian consumers stand to gain the most.